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May 09, 2008
Our Master Blenders have looked beyond what exists in upscale tea today to create a unique product called Novus. The cornerstone of the Novus tea collection is innovation.
Taken from the Latin word for "new", Novus challenges the two traditional methods of tea preparation currently offered by the tea industry:
1. Filtered Tea Bags
2. Loose Leaf Tea
Novus capitalizes on the best features of each method by combining the quality of loose leaf tea with a pyramid shaped nylon tea bag.
A Modern Take on an Ancient Tradition Our mission at Novus Tea is to provide a line of high quality, whole-leaf teas, inspired by the centuries old tradition of afternoon tea, presented in a sophisticated and convenient manner.
Like a fine wine, each cup of Novus brings an exquisitely delicate and flavorful tea to the table - creating a delightfully satisfying and lasting impression.
No expense was spared in bringing to the public the best of the best. With over 150 years of tea blending experience our blenders have traveled extensively throughout the tea growing regions of the world to create the ideal blends for Novus.
The connoisseur of tea will be duly impressed by the tantalizing character of each blend - a distinction achieved by using only premium quality tea buds and leaves, and an assortment of unique flavors, herbs and spices to create a complex infusion of flavor and aroma to delight the senses.
Tea drinkers, experienced or novice, will revel in the discovery of exceptional aromas and complex taste profiles.
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